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Promise Gumbo
- May 12, 2023
- 1 min
Workshops Discourse Analysis
Business or organisational workshops are a valuable platform for information gathering and sharing. Whether a workshop audience comprises...
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Promise Gumbo
- Apr 7, 2023
- 2 min
Effect of mandatory open-ended questions on survey completion rate.
The collection of data through surveys is a critical component of most market and social research projects. This is because even where...
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Promise Gumbo
- Jan 13, 2022
- 1 min
Dissertation data analysis
While market research consulting is my primary business, I also assist individuals who are working on their academic theses and...
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Promise Gumbo
- Oct 26, 2020
- 2 min
Sampling methods are either probabilistic or non-probabilistic - not quantitative or qualitative.
Reference to “qualitative” versus “quantitative” sampling methods abounds in everyday parlance as well as in some anecdotal articles on...
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Promise Gumbo
- Oct 23, 2020
- 3 min
We are scoring close to 10 out of 10 on customer satisfaction!
Customer satisfaction surveys are arguably the most common type of market research undertaken by brands, products, and service providers....
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