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Introduction The Net Promoter Score (NPS) is a metric used by businesses to gauge customer loyalty and satisfaction. It was introduced by Fred Reichheld in 2003 in his Harvard Business Review article "The One Number You Need to Grow." Since then, it has become a popular standard for measuring customer experience. NPS is based on a simple survey question: “On a scale of 0 to 10, how likely are you to recommend our product/service/company to a friend or colleague?” Customers re

Within the portfolio of research consulting services that I provide, data analysis is by far the most requested, wherein clients send me already collected data for statistical and/or thematic analysis. One of the things that I insist on in this regard is that clients must send me a “complete, clean, and labelled” dataset. Of course, I could opt to do the “cleaning” myself and earn myself a few more cents in the process. But the “hidden” purpose for this requirement is to ensu

Body Mass Index (BMI) is a numerical value calculated from a person's weight and height (kg/m²) and is used to categorize individuals into different weight status groups such as underweight, normal weight, overweight, and obesity. Its impact on health is significant because having a BMI outside the normal range (either too low or too high) can increase the risk of various health problems. For example, a BMI in the overweight and obese categories is associated with greater ris

In academic research, identifying a gap is crucial to justify the need for a new study. A research gap represents an area where knowledge is incomplete, insufficient, or unexplored, and addressing these gaps advances understanding in a field. Various types of research gaps can motivate or justify a new study, including theoretical, empirical, methodological, temporal, population, contextual, practical, and data-related gaps. Theoretical Gaps occur when existing theories are

Biostatistics is a branch of statistics that applies statistical methods to biological, health, and medical research. A biostatistician...

Statistical analysis is a critical component of research studies, providing the tools necessary to interpret data and derive meaningful...

In the realm of primary data collection and analysis, two fundamental methodologies stand out: census and sample surveys. Both approaches...

Among other market research studies, we have vast expertise and experience in product and concept testing studies. This involves...

Over the years, I have assisted many university students on their research projects, particularly in relation to data analysis were...

Business or organisational workshops are a valuable platform for information gathering and sharing. Whether a workshop audience comprises...

The collection of data through surveys is a critical component of most market and social research projects. This is because even where...

While market research consulting is my primary business, I also assist individuals who are working on their academic theses and...

Reference to “qualitative” versus “quantitative” sampling methods abounds in everyday parlance as well as in some anecdotal articles on...

In market research, Usage and Attitudes (U&A) studies are a common tool that provides brands with a holistic understanding of the market...

So, what do we mean by that? In research qualitative and quantitative methods are sometimes used together in the same study in what is...

While market research consultancy is my main business, I also assist individuals working on academic theses and dissertations with data...

The other day I was reading a social media post on employee bullying at the workplace, especially by managers. What particularly drew my...

Although a variety of socioeconomic factors influence the purchase and use of personal care products, research has also shown racial...

In qualitative research, responses and viewpoints are identified and reported regardless of how often they were mentioned and...

The study examined the influence of parent’s migration status on childhood mortality in sending households in the South African rural...